So how do you think the first-ever presidential informercial is going to do in the ratings? TOTUS has some very high standards to reach. The One is playing in the big leagues now – right up there with Billy Mays and Vince “ShamWOW” Whathisname. Can he do it? Can this political wunderkind compete against the other networks and the zillions of cable channels for a big enough share of the viewing audience to keep the advertisers happy? The president is taking a real risk here. After all – June, 2009 is not the height of the campaign season. That sitcom’s over.

ABC and the White House will provide the prime time platform and background for a potential wow-a-minute opportunity to literally dazzle hundreds of Americans who can’t possibly find anything else to do on a beautiful summer evening than to park their sorry butts in front of the television set and watch a one-sided, fully scripted, hyper-hyped version of campaign promise re-runs. Boy, I can’t think of anything that could possibly be more fun or interesting. That’s just me though.

Jeff Schreiber at America’s Right suggests the potential for the President’s big show to bomb is right up there since the whole thing is pretty obviously an attempt to salvage a sinking agenda:

The backlash is here. This is a completely defensive move by a White House increasingly found on its heels. Obama’s recent health care speech in Wisconsin was similarly defensive, not to mention embarrassing. See, this president is a man who has never, ever been truly opposed in anything he has ever done. He skated into Illinois public office by getting his rivals tossed from the ballot, and he skated into the White House not because of his policies but because of his empty rhetoric, combined with a disillusioned, war-weary, Bush-lashed American public and a politically inept Republican on the other end of the ballot.

But, just like a pitcher who has thrown seven no-hit innings only to have a frozen-rope double slapped into left-center may struggle through the next few batters to come, Obama is seeing adversity–true, ideological adversity–for the first time in his life. As a result, the White House organizes a cheesy, Obot-packed town hall-style meeting in Wisconsin, and then asks a slobbering Charlie Gibson to quit dry-humping the presidential leg and invites him and his organization to the White House.

It’ll be real interesting to see how this show goes. Picked up for the season – or cancelled after the pilot?